General | August 15, 2024

PHILADELPHIA – Emily Jakimowicz, who started her career by serving six years in progressive roles in marketing and creative services at Penn Athletics, has returned to University City in the newly-created role of Assistant AD/Marketing & Digital Strategy at Penn. Jakimowicz was most recently the Assistant AD, Digital Media at Cal Athletics.

"I could not be more excited to welcome Emily back to Penn Athletics," Josh LaRosa, Senior Associate AD/External Operations said. "She will have an immediate impact on our external efforts, including emerging opportunities within social and digital media, fan engagement and revenue generation. Emily is a tremendous talent and has innumerable skills and experiences that will serve to energize and amplify the experience of our student-athletes, while creating new and exciting engagement opportunities for Quaker fans."

"I am extremely excited to be coming back to Penn as the Assistant AD for Marketing and Digital Strategy," Jakimowicz said. "Being able to return to the place where I started my career, and now in this leadership role, is truly a full circle moment. I'm grateful for the opportunity to work alongside the Quakers' incredible marketing and creative team once again. I can't wait to get to work on telling the stories of our student-athletes and creating a world-class digital experience for our fans."

While at Cal, Jakimowicz led the department's digital media efforts, including oversight of social media accounts, email communication, digital advertising and CalBears.com. She managed all official Cal Athletics social media accounts, capturing and producing engaging and trending content. In addition, she oversaw the day-to-day performance of the official mobile and fan loyalty apps at Cal, as well as short- and long-term digital advertising campaigns. Jakimowicz also led the digital strategy for athletics-wide campaigns for the 100^th Anniversary of California Memorial Stadium and the 2024 Paris Olympics.  

The Philadelphia native spent the previous year at Saint Joseph's as the Director of Marketing & Fan Experience. She led the department's marketing, game presentation and creative efforts while elevating the SJU brand. In addition to providing creative support and season long graphic packages, she collaborated with the ticket sales and operations teams to establish themes, programs and promotions to increase attendance and revenue.

Jakimowicz began her career in 2015 as a Marketing Assistant at Penn, before being promoted after one year to Marketing Coordinator. Two years later, she was promoted to Assistant Director of Marketing from 2017-19 and then concluded her original stint at Penn as Associate Director, Marketing & Creative Services from 2019-21 before moving across town to Saint Joseph's.

She earned her bachelor's degree from Temple in 2015 and a master's in sport business in 2022.